Stilverket guiding German life style magazine Ruhr Nachrichten

Since a couple of years back, Stilverket regularly acts as tour guide on behalf of Malmö Turism. The city of Malmö often invites journalists and bloggers from all over the world. To give them a different perspective on the city of Malmö, I come to the rescue. Today I did a tour with Elisabeth Thobe, free lance journalist with the Dortmund newspaper Ruhr Nachrichten, and her friend Laura Müller from Düsseldorf.

I usually take my guests on a tour around the citys more personal fashion boutiques. Of course, as a personal shopper, I have developed my own favourites among the shops of Malmö. These shops are often smaller and run by the owners themselves who take pride in their store, and are envolved at every stage, from buying to advising customers on what to wear and how. Thus, making the level of customer service a lot higher than what you might find in the larger chain stores and shopping centres.

Being proud of my home town myself, I like to promote local brands and today we started off with L´Ecole National. This is a brand which is very suitable for professionals in the corporate world who like to dress within the codes but still fashionably and not boring.

Across the channel is the very contemporary and fashionable shop of Altewaisaome – two young girls from Malmö who studied fashion design in Italy and then came back to start their own brand a couple of years ago. Now it´s going very well for them and they have won several fashion awards over time. Also another brand very suitable for corporate women who wants an edge to their style.

On my tours, I bring people to the area around Davidshallstorg, with it´s quaint mix of residential houses, fashion shops and restaurants. In this area you find a bunch of vintage stores, among others Shop Mani.

Tjallamalla is a fun little place too, that combines vintage with newly produced clothes and also displays and sells the products of brand new, unestablished local designers.

At Davidshallstorg is also located the most inspirational and beautiful florist in all of Malmö – Gouteva. A place I often visit just to be surrounded by the beauty of the shop itself!

Elisabeth and Laura at Gouteva:


Around the corner is a recently opened little cute boutique run by an American lady, Alayna Spratley who used be to work as a buyer back home in the U.S. Now she runs Double Standard and wants to bring fashion with patterns, lively colours and a feminine flare to the women of Malmö. You will also find things that make for great gifts such as fun, knitted socks, books and colourful jewellery.

A stone throw away you´ll find another really nice street with cafées, restaurants and small shops – Friisgatan. Miloii is a store that combines interior design with fashion in an eclectic way.


We continued to Folk, run by Helena who loves clothes in vibrant colours! Helena, like myself, also preferes dresses, skirts and blouses with a feminine flare and if you do see a pair of jeans, they won´t be your standard type jeans.

To round it all up, we finished the tour today at a newly opened atelier, Malinconico – designing tailored, unique pieces. All production is made in the shop! Local enough for me.


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